New Ford Highland WI

New Ford Dealer Near Highland, WI

Looking for a new Ford near Highland, WI? Fillback Ford Richland Center offers a wide selection of new Ford cars, trucks, SUVs, EVs and vans for drivers throughout Southwest Wisconsin. Highland-area shoppers can browse new Ford inventory online, compare models and trims, explore financing, value a trade and schedule service through one dealership.

Located at 2410 Highway 14 East in Richland Center, Fillback Ford is part of the Fillback Family of Dealerships. Our team helps drivers throughout the region with new and used vehicles, financing, trade-ins, Ford service and genuine Ford parts.

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Shop New Ford Vehicles Near Highland

From hardworking pickups and versatile SUVs to performance cars and electric vehicles, the Ford lineup gives Highland-area drivers plenty of ways to find a vehicle that fits their lifestyle. Browse current inventory online and compare available models, trims, features and capabilities.

New Ford Trucks Near Highland

Ford trucks are built for everyday driving, work, towing and recreation. Explore popular models including the Ford F-150, F-250, F-350, F-450 Super Duty, Ranger and Maverick.

New Ford SUVs Near Highland

Ford SUVs offer choices for commuting, families, cargo, road trips and outdoor adventures. Shop models such as the Ford Escape, Explorer, Bronco, Bronco Sport and Expedition.

Ford Cars and Performance Vehicles

The Ford Mustang delivers iconic styling and performance with modern technology and available configurations designed for drivers who want something different from a traditional SUV or truck.

New Ford Electric Vehicles

For drivers considering an electric vehicle, Ford offers options including the Mustang Mach-E, F-150 Lightning and E-Transit. Our team can help you compare electric and gas-powered Ford models based on your driving needs.

Find the Right Ford for Your Lifestyle

The best Ford for you depends on how you plan to use it. Our team can help compare passenger capacity, cargo space, towing, payload, performance, technology, fuel economy and electric range.

If you have a specific configuration in mind, explore our Ford custom factory ordering options. A custom order can help you request a preferred model, trim and available equipment when the exact vehicle you want is not currently in inventory.

New Ford Financing Near Highland, WI

After choosing the right Ford, our finance team can help you explore purchasing and leasing options. You can begin the process online and arrive at the dealership with a better understanding of your financing options.

• New Ford vehicle financing
• Ford lease options
• Used vehicle financing
• First-time buyer options
• Financing for a variety of credit situations
• Commercial vehicle financing

Get started with our online Ford finance application.

Trade In Your Vehicle Toward a New Ford

If you currently own a car, truck or SUV, your vehicle may be a valuable part of your next purchase. Our online trade-in resources make it easy to begin the process before visiting Fillback Ford.

Value your current vehicle and explore your options for moving into a new Ford.

Used Cars, Trucks and SUVs Near Highland

A new Ford is not the only option for Highland-area drivers. Fillback Ford Richland Center also offers a selection of used cars, trucks and SUVs from Ford and other manufacturers.

Used inventory can give shoppers additional choices for price, mileage, features, body style and vehicle type.

Ford Service Near Highland, WI

Regular maintenance helps protect your Ford’s performance and reliability. Fillback Ford Richland Center provides Ford service and repair for drivers throughout the area, from routine maintenance to diagnostics and repairs.

Ford Maintenance and Repair Services

• Oil and filter changes
• Tire rotations and tire service
• Brake inspections and repairs
• Battery testing and replacement
• Factory-recommended maintenance
• Multi-point inspections
• Diagnostics and repairs
• Ford recall service
• EV maintenance and service

Learn more about our Ford service center or schedule Ford service online.

Genuine Ford Parts Near Highland

When your Ford needs a replacement component or accessory, genuine Ford and Motorcraft parts are designed for proper fit and compatibility. Our parts department can help you find the right components for Ford cars, trucks, SUVs, EVs, vans and commercial vehicles.

Order Ford Parts Online

Why Choose Fillback Ford Richland Center?

• Part of the Fillback Family of Dealerships
• New Ford cars, trucks, SUVs, EVs and vans
• Used vehicles from Ford and other manufacturers
• Online financing and trade-in resources
• Custom Ford ordering assistance
• Professional Ford service and maintenance
• Genuine Ford and Motorcraft parts
• Online vehicle shopping tools
• Sales, finance, service and parts support

A Ford Shopping Option for Highland-Area Drivers

For drivers in Highland and nearby communities, Fillback Ford Richland Center provides another option for shopping the latest Ford lineup. Whether you need a capable F-150 or Super Duty, a versatile Ranger or Maverick, a family-friendly Explorer or Expedition, an adventurous Bronco, a sporty Mustang or a Ford EV, our team can help you compare available choices.

Start your vehicle search online, contact our team with questions or visit us in Richland Center to explore available vehicles in person.

Frequently Asked Questions About New Ford Vehicles Near Highland

Where can I shop for a new Ford near Highland, WI?

Highland-area drivers can shop new Ford vehicles at Fillback Ford Richland Center, located at 2410 Highway 14 East in Richland Center, WI. You can browse available inventory online or contact the dealership for assistance.

What new Ford models can I shop for?

The Ford lineup includes trucks, SUVs, cars, EVs and vans. Popular models include the F-150, Super Duty, Ranger, Maverick, Explorer, Escape, Bronco, Bronco Sport, Expedition, Mustang, Mustang Mach-E, F-150 Lightning and Transit.

Can I apply for Ford financing online?

Yes. You can begin the financing process online through the dealership’s secure finance application before visiting Fillback Ford Richland Center.

Can I trade in my current vehicle?

Yes. You can start the trade-in process online and explore the potential value of your current car, truck or SUV toward another vehicle.

Does Fillback Ford provide Ford service?

Yes. The dealership provides Ford maintenance, diagnostics and repair services, including oil changes, brakes, tires, batteries, inspections and other automotive services.

Can I order genuine Ford parts online?

Yes. You can use the dealership’s online parts ordering tool to request genuine Ford and Motorcraft parts and accessories.

Visit Fillback Ford Richland Center

Ready to explore a new Ford near Highland? Visit Fillback Ford Richland Center or begin your vehicle search online.

Fillback Ford Richland Center
2410 Highway 14 East
Richland Center, WI 53581

Sales: 608-570-1002
Service: 608-570-1003
Parts: 608-570-1001

Sales Hours: Monday-Friday 8:00 AM-6:00 PM; Saturday 8:00 AM-3:00 PM

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