New Ford La Crosse WI

New Ford Dealer Near La Crosse, WI

Looking for a new Ford near La Crosse, WI? Fillback Ford Richland Center offers a selection of new Ford cars, trucks, SUVs, EVs and vans for drivers throughout Western Wisconsin. Shop available Ford inventory online, compare models and trims, explore financing, value your trade and schedule service through one dealership.

Located at 2410 Highway 14 East in Richland Center, Fillback Ford is part of the Fillback Family of Dealerships. Our team helps La Crosse-area drivers with vehicle shopping, financing, trade-ins, Ford service and genuine Ford parts.

Shop New Ford Inventory   |   Apply for Financing   |   Value Your Trade

Shop New Ford Vehicles Near La Crosse

From capable pickups and versatile SUVs to performance cars and electric vehicles, the Ford lineup gives La Crosse-area drivers a wide range of choices. Browse current inventory online and compare available models, trims, features and capabilities.

New Ford Trucks

Ford trucks are built for work, recreation, towing, hauling and everyday driving. Explore popular models including the Ford F-150, F-250, F-350, F-450 Super Duty, Ranger and Maverick.

New Ford SUVs

Whether you need efficient transportation, additional passenger space or off-road capability, Ford has an SUV for a variety of lifestyles. Explore the Ford Escape, Explorer, Bronco, Bronco Sport and Expedition.

Ford Cars and Performance Vehicles

The Ford Mustang continues the tradition of an iconic American performance car while adding modern technology, comfort and available powertrain choices.

New Ford Electric Vehicles

Drivers interested in electric transportation can explore Ford EVs including the Mustang Mach-E, F-150 Lightning and E-Transit. Our team can help you compare electric models with gas-powered Ford vehicles based on your driving habits and needs.

Find the Right Ford for Your Needs

Choosing the right Ford depends on how you plan to use it. Our team can help you compare towing capacity, payload, passenger space, cargo room, technology, performance, fuel economy and available electric range.

Looking for a particular configuration? Explore our Ford custom factory ordering options to learn more about requesting a preferred model, trim and available equipment.

New Ford Financing Near La Crosse, WI

Once you find a Ford that fits your needs, our finance team can help you explore purchasing and leasing options. You can begin the process online before making the trip to Richland Center.

• New Ford vehicle financing
• Ford lease options
• Used vehicle financing
• First-time buyer financing
• Financing options for various credit situations
• Commercial vehicle financing

Get started with our online Ford finance application.

Trade In Your Vehicle Toward a New Ford

If you currently own a car, truck or SUV, your trade can be part of your next vehicle purchase. Our online trade-in tools make it easy to begin the process before visiting the dealership.

Value your current vehicle and explore your options for upgrading to a new Ford.

Used Cars, Trucks and SUVs Near La Crosse

If a new vehicle is not the best fit for your budget, explore our selection of used cars, trucks and SUVs. Our pre-owned inventory can provide additional choices across multiple makes, models, price ranges and vehicle types.

Ford Service Near La Crosse, WI

Proper maintenance helps keep your Ford running reliably for years to come. Fillback Ford Richland Center provides Ford service and repair for drivers throughout the region, including routine maintenance, diagnostics and more extensive repairs.

Ford Maintenance and Repair

• Oil and filter changes
• Tire rotations and tire service
• Brake inspections and repairs
• Battery testing and replacement
• Factory-recommended maintenance
• Multi-point inspections
• Diagnostics and repairs
• Ford recall service
• EV maintenance and service

Learn more about our Ford service center or schedule Ford service online.

Genuine Ford Parts Near La Crosse

When your Ford needs a replacement part or accessory, genuine Ford and Motorcraft parts are designed for proper fit and compatibility. Our parts department can help identify the right component for your Ford car, truck, SUV, EV or van.

Order Ford Parts Online

Why Choose Fillback Ford Richland Center?

• Part of the Fillback Family of Dealerships
• New Ford cars, trucks, SUVs, EVs and vans
• Used vehicles from Ford and other manufacturers
• Online financing and trade-in resources
• Custom Ford ordering assistance
• Professional Ford service and maintenance
• Genuine Ford and Motorcraft parts
• Online vehicle shopping tools
• Sales, finance, service and parts support

A Ford Shopping Option for La Crosse-Area Drivers

For drivers in La Crosse and surrounding communities, Fillback Ford Richland Center offers an alternative destination for shopping the latest Ford lineup. Whether you’re looking for a work-ready F-150 or Super Duty, a versatile Ranger or Maverick, a family-friendly Explorer or Expedition, an adventurous Bronco, a Mustang or a Ford EV, our team can help you compare your choices.

Start your search online, contact our team with questions or visit us in Richland Center to explore available vehicles in person.

Frequently Asked Questions About New Ford Vehicles Near La Crosse

Where can I shop for a new Ford near La Crosse, WI?

La Crosse-area drivers can shop new Ford vehicles at Fillback Ford Richland Center, located at 2410 Highway 14 East in Richland Center, WI. Available inventory can be viewed online before visiting the dealership.

What new Ford models can I shop for?

The Ford lineup includes trucks, SUVs, cars, EVs and vans. Popular models include the F-150, Super Duty, Ranger, Maverick, Explorer, Escape, Bronco, Bronco Sport, Expedition, Mustang, Mustang Mach-E, F-150 Lightning and Transit.

Can I apply for Ford financing online?

Yes. You can begin the financing process online through the dealership’s secure finance application.

Can I trade in my current vehicle?

Yes. You can start the trade-in process online and explore the potential value of your current car, truck or SUV toward another vehicle.

Does Fillback Ford provide Ford service?

Yes. The dealership provides Ford maintenance, diagnostics and repair services, including oil changes, brakes, tires, batteries, inspections and other automotive services.

Can I order genuine Ford parts online?

Yes. You can use the dealership’s online parts ordering tool to request genuine Ford and Motorcraft parts and accessories.

Visit Fillback Ford Richland Center

Ready to explore a new Ford near La Crosse? Visit Fillback Ford Richland Center or begin your search online.

Fillback Ford Richland Center
2410 Highway 14 East
Richland Center, WI 53581

Sales: 608-570-1002
Service: 608-570-1003
Parts: 608-570-1001

Sales Hours: Monday-Friday 8:00 AM-6:00 PM; Saturday 8:00 AM-3:00 PM

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